White Label PPC Ads Manager Privacy Policy

Last updated: 11 November 2026

This policy explains how White Label PPC Ads Manager (the “App”), an internal tool built and operated by White Label PPC (“we”, “us”, “our”), accesses, uses, stores and shares Google user data. It adds to our main Privacy Policy, which continues to apply to all other personal information we handle under the Australian Privacy Principles.

1. Who uses the App

The App is used only by authorised White Label PPC team members, who sign in with their company Google accounts. It is not available to the public and it is not sold or licensed to anyone else.

2. Google user data we access

When a team member signs in and grants permission, the App requests the Google Ads API scope (https://www.googleapis.com/auth/adwords). This lets the App access the Google Ads accounts that the signed in user can already access through our Google Ads manager account, including:

Account names and customer IDs
Campaign, ad group, keyword, ad, asset, audience and budget settings
Performance data such as impressions, clicks, cost, conversions and conversion values
Change history and policy or disapproval status

The App may also receive the signed in user’s name and email address so we know which team member is using it.

3. How we use Google user data

We use this data only to deliver our Google Ads management services to the clients who gave us access to their accounts, specifically to:

Build performance reports for our clients and agency partners
Monitor budgets, spend, conversion tracking and account health
Create and update campaigns, ad groups, keywords, ads and budgets as part of our agreed services
Research keywords for client campaigns

We do not use Google user data for advertising, for building user profiles, for training AI models, or for any purpose unrelated to managing the account it came from.

4. Sharing

We do not sell Google user data. We only share it with the client (or agency partner) who owns the Google Ads account, as part of our reports and services, or when required by law. We do not transfer Google user data to third parties except as needed to run the App (for example secure cloud hosting), to comply with the law, or as part of a merger or acquisition with prior notice.

5. Storage and security

Google Ads data and OAuth tokens are stored on secure, access controlled servers. Tokens are encrypted at rest, all data is encrypted in transit, and only authorised White Label PPC team members can use the App.

6. Retention and deletion

We keep Google Ads data only as long as we need it to provide our services to the relevant client. When a client ends their engagement or removes our access, we stop accessing their account and delete the related data we hold within 30 days, unless we must keep it by law. You can revoke the App’s access at any time at https://myaccount.google.com/permissions, or ask us to delete your data by emailing [email protected].

7. Limited Use

White Label PPC Ads Manager’s use and transfer of information received from Google APIs to any other app will adhere to the Google API Services User Data Policy, including the Limited Use requirements.

8. Changes and contact

We may update this policy from time to time and will change the “Last updated” date above when we do. If you have any questions, email us at [email protected].