White Label PPC Ads Manager
An internal Google Ads management tool built by White Label PPC for our own team.
White Label PPC is a white label paid media agency. We manage Google Ads, Meta Ads and SEO for marketing agencies and businesses, mainly in lead generation and local services. White Label PPC Ads Manager is the in-house tool our specialists use to run that work faster and with fewer manual errors.
What the App does
The App connects to the Google Ads API through our Google Ads manager account and works only on the client accounts that are linked to it. Our team uses it to:
- Report: pull campaign performance (cost, clicks, conversions, cost per conversion) into weekly and monthly client reports.
- Monitor: check budget pacing, spend spikes, zero spend, broken conversion tracking and ad disapprovals across all managed accounts every day.
- Manage: create and update campaigns, ad groups, keywords, negative keywords, ads and budgets as part of the services our clients asked for.
- Plan: run keyword research for new and existing client campaigns.
Who can use it
Only authorised White Label PPC employees and contractors can sign in, using their company Google accounts. The App is not offered to the public, and no client or third party can sign up for it or use it.
Google sign in and permissions
When a team member signs in with Google, the App asks for permission to manage Google Ads accounts (the Google Ads API scope). The App only acts on accounts that our clients have already given White Label PPC access to, and every change made through the App follows the same approval process as changes made directly in Google Ads.
Your data
We never sell Google user data or use it for anything other than managing the account it came from. Read exactly what we access, how we protect it and how to request deletion in the White Label PPC Ads Manager Privacy Policy. Use of the App is also covered by our Terms of Service and our main Privacy Policy.
Contact
Questions about the App or how it uses data? Email [email protected].