Terms of Service

Last updated: 11 November 2026

These Terms of Service (“Terms”) govern your use of the website at https://www.whitelabelppc.com (the “Site”) and the services provided by White Label PPC (“White Label PPC”, “we”, “us”, “our”), including our white label Google Ads, Meta Ads and SEO management services and our internal tool, White Label PPC Ads Manager. By using the Site or our services, you agree to these Terms. If you do not agree, please do not use the Site or our services.

1. Our services

White Label PPC provides paid media and SEO management services to marketing agencies and businesses. We plan, build, manage and report on advertising campaigns on platforms such as Google Ads and Meta Ads, either under our own name or under our agency partners’ brands. The exact scope, pricing and deliverables of any engagement are agreed in writing with each client (for example in a proposal, order form or email agreement). If anything in that agreement conflicts with these Terms, the agreement wins.

2. Accounts and access

To deliver our services, clients may give us access to their advertising accounts, usually by linking them to our Google Ads manager account or by adding our team as users. You confirm that you have the right to grant us that access. You can remove our access at any time from inside the platform. You remain the owner of your advertising accounts, campaigns, data and creative assets.

3. White Label PPC Ads Manager

White Label PPC Ads Manager is an internal software tool used only by authorised White Label PPC team members. It connects to the Google Ads API to help our team report on, monitor and manage the Google Ads accounts that our clients have given us access to. The tool is not offered for sale and is not available to the public. Use of the tool by our team is subject to these Terms, our Privacy Policy and the White Label PPC Ads Manager Privacy Policy.

4. Your responsibilities

  • Provide accurate information about your business, offers, websites and goals.
  • Make sure your products, landing pages and ads comply with the law and with each advertising platform’s policies.
  • Pay advertising platforms and our fees on time as agreed.
  • Do not use the Site or our services for anything unlawful, misleading or harmful.

5. Fees and payment

Our fees are set out in your proposal or agreement. Unless agreed otherwise, services are billed monthly and engagements run month to month. Advertising spend is separate from our management fees.

6. Results

We work hard to improve campaign performance, but advertising results depend on many factors outside our control, including platform algorithms, competition, budgets, offers and websites. We do not guarantee any specific results, rankings, leads or sales.

7. Intellectual property

The content of the Site, our brand, processes, templates and internal tools (including White Label PPC Ads Manager) belong to White Label PPC. Campaign assets and data created for a client belong to that client once our fees are paid.

8. Confidentiality

We keep client information, account data and agency partner relationships confidential, and we only use them to deliver our services. We do not disclose to end clients that a partner agency works with us unless the partner asks us to.

9. Third party platforms

Our services rely on third party platforms such as Google Ads and Meta. Your use of those platforms is also governed by their own terms and policies. We are not responsible for outages, policy decisions, account suspensions or changes made by those platforms.

10. Limitation of liability

To the maximum extent permitted by law, White Label PPC is not liable for any indirect or consequential loss, including loss of profit, revenue or data. Our total liability for any claim relating to our services is limited to the fees you paid us for the services in the three months before the claim. Nothing in these Terms excludes any rights you have under the Australian Consumer Law that cannot be excluded.

11. Ending an engagement

Either party can end an engagement as set out in the relevant agreement, or with 30 days’ written notice if no notice period is agreed. When an engagement ends, we remove our access to your accounts or you can remove it yourself, and we stop using your data except where we must keep it by law.

12. Changes to these Terms

We may update these Terms from time to time. The “Last updated” date above shows when they were last changed. Continuing to use the Site or our services after a change means you accept the updated Terms.

13. Governing law

These Terms are governed by the laws of Australia. Any dispute will be handled by the courts of Australia.

14. Contact us

If you have any questions about these Terms, email us at [email protected].

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